Indian coffee steadily moving from commodity-led to quality, experience-driven market: Coffee Board

Why in news

The Coffee Board of India and SCAI are organizing the India International Coffee Festival (IICF) in Bengaluru to shift the market from commodity-led to quality and experience-driven coffee consumption.

Background

The IICF is scheduled from February 12 to 14 in Bengaluru and expects over 20,000 visitors. The event is supported by Nescafé and aims to promote speciality coffee exports following a trade deal with the U.S. granting duty-free access.

Facts for Prelims

• FactIICF expected attendance: Over 20,000 visitors including growers, processors, and roasters.
• FactU.S. Trade Deal: Granted duty-free access for Indian coffee exports.

For Mains

Q. Discuss the transition of Indian coffee from a commodity-based export to a value-added speciality market and its implications for rural livelihoods.

Dimensions to cover in your answer

• Value-addition: Shift from bulk exports to high-margin speciality coffee varieties
• Market dynamics: Transition from commodity-led pricing to experience-driven consumer demand
• Trade policy: Impact of duty-free access on Indian coffee's global competitiveness

Keywords: Value-addition · Speciality Coffee · Export Promotion · Commodity Transition · Trade Liberalization

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