Minister for Handlooms and Textiles announced the opening of international showrooms for Lepakshi handicrafts to boost global exports and artisan livelihoods
GS3Economy · S&T · Environment · Security· Animal husbandry, fisheries & allied· Prelims + Mains·
Why in news
Minister for Handlooms and Textiles announced the opening of international showrooms for Lepakshi handicrafts to boost global exports and artisan livelihoods.
Background
The initiative is supported by the Textiles, Apparel and Garments Policy 2024-29 and a ₹4,700 crore investment from the CII Summit in Visakhapatnam. Key support mechanisms include the Nethanna Bharosa welfare scheme and a NIFT campus in Amaravati.
Facts for Prelims
- SchemeNethanna Bharosa: A welfare scheme by the Andhra Pradesh government for weavers and artisans.
- Fact₹4,700 crore: Investment amount secured for textile projects from the CII Summit in Visakhapatnam.
- BodyNIFT: National Institute of Fashion Technology, establishing a campus in Amaravati for textile development.
- SchemePMEGP: Prime Minister's Employment Generation Programme, used to support artisan livelihoods.
For Mains
Q. Discuss the significance of global branding and international showrooms in preserving traditional handicrafts while ensuring sustainable livelihoods for rural artisans in India.
Dimensions to cover in your answer
- Market access gap: High logistical costs and lack of direct global market linkages for rural craft clusters.
- Institutional support: Need for integrated supply chain management from raw material procurement to international retail placement.
Keywords: Livelihood security · Global branding · Artisan welfare · Export promotion · Craft preservation
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