Prasoon Joshi-led study group on promoting Indian cinema
GS2Polity · Governance · IR· Policies of other countries affecting India· Prelims + Mains·
Why in news
The Union Ministry of Information and Broadcasting (MIB) formed a study group led by Prasoon Joshi to address the challenges of Indian cinema and its role in global soft power.
Background
The study group is chaired by Prasoon Joshi, the chairperson of Prasar Bharati and the longest-serving chairperson of the Central Board of Film Certification (CBFC). The MIB also shared a model cinema regulation with state governments to streamline industry oversight.
Facts for Prelims
- BodyCBFC: Central Board of Film Certification is the statutory body responsible for certifying films in India.
- BodyPrasar Bharati: India's public service broadcaster, under the Ministry of Information and Broadcasting.
- PostPrasoon Joshi: Chairperson of Prasar Bharati and former CBFC chairperson.
- FactRRR: Won the Best Original Song award at the 2023 Academy Awards.
For Mains
Q. Discuss how the Indian film industry can be leveraged as a tool for soft power projection and the role of regulatory frameworks in achieving this.
Dimensions to cover in your answer
- Soft power limitation: High concentration of Indian cinema viewership within the diaspora rather than mainstream global markets.
- Regulatory friction: Balancing state-level autonomy in cinema regulation with a unified national model for industry growth.
- Institutional bottleneck: Need for systematic analysis of structural challenges facing regional cinema's global reach.
Keywords: Soft Power · Regulatory Framework · Cultural Diplomacy · Public Service Broadcasting · Cinema Regulation
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