Ayurveda targeting global markets; seeks govt support to maintain momentum
GS3Economy · S&T · Environment · Security· Industry, investment & MSMEs· Prelims + Mains·
Why in news
Ayurveda service providers are seeking government recognition of Ayurveda and wellness tourism as national priorities to facilitate global market expansion.
Background
The AYUSH service sector is projected to generate an estimated ₹1.67 lakh crore in the fiscal year 2025-26. Stakeholders are requesting the establishment of an active Ayurveda and Wellness Council and enhanced insurance coverage for treatments.
Facts for Prelims
- FactAYUSH service sector projected revenue: ₹1.67 lakh crore in 2025-26
- BodyAYUSH: Ministry of AYUSH oversees Ayurveda, Yoga & Naturopathy, Unani, Siddha, and Homeopathy
- PostWellness Tourism: A growing niche in the tourism sector involving health-related activities
For Mains
Q. Discuss the potential of the AYUSH sector to contribute to India's export economy and identify the institutional reforms required to globalize traditional Indian medicine.
Dimensions to cover in your answer
- Regulatory bottleneck: Lack of standardized global certification for Ayurvedic formulations hinders international market penetration
- Insurance gap: Limited inclusion of traditional medicine in public and private health insurance schemes restricts accessibility
- Research deficit: Need for evidence-based clinical trials to validate Ayurvedic treatments for global regulatory compliance
Keywords: Export potential · Wellness tourism · AYUSH sector · Standardization · Evidence-based medicine
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