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VOL. I · EST. 11.2025 
SatyaDheesh
सत्याधीश
India's Ground Truth Record
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FSSAI bans Dabur India from selling products with misleading "100 per cent" claims

GS3Economy · S&T · Environment · Security· Food processing & supply chain· Prelims·

Why in news

FSSAI banned Dabur India from selling products with misleading '100 per cent' claims for violating advertising regulations.

Background

FSSAI issued a prohibition order against Dabur India for products like honey, cow ghee, and oils. The violations involved claims like '100 per cent Natural' and '100 per cent Organic' which were found to be ambiguous and unverifiable.

Facts for Prelims

  • BodyFSSAI: Food Safety and Standards Authority of India, the apex body for food safety and standards.
  • Act / BillFSS (Advertising & Claims) Regulations, 2018: Governs the claims made by food businesses in advertisements.
  • FactDabur products were found using the Jaivik Bharat Logo without valid FSSAI organic endorsement.
  • FactCompound foods are prohibited from making '100 per cent purity' claims under current regulations.

For Mains

Q. Discuss the role of regulatory bodies like FSSAI in ensuring consumer protection against misleading food advertisements and ensuring food safety standards in India.

Dimensions to cover in your answer

  • Consumer protection rights
  • Regulatory enforcement mechanisms
  • Standardization of organic labeling
  • Way forward: stricter penalties for non-compliance

Keywords: Consumer Protection · Regulatory Compliance · Food Safety · Misleading Advertisements · Standardization

Read the full news →Report a mistake in this noteSource: NDTV ↗

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