Kudumbashree Organises Over 2,000 Onam Fairs to Boost Local Products, Aim for Higher Turnover
GS3Economy · S&T · Environment · Security· Employment & inclusive growth· Prelims·
Why in news
Kudumbashree is organizing over 2,000 Onam fairs to promote local products and boost the income of 50,000 women entrepreneurs in Kerala.
Background
Kudumbashree is a state-level poverty eradication and women empowerment mission in Kerala. The initiative aims to support 50,000 women entrepreneurs by showcasing food items, handicrafts, and apparel through physical fairs and the 'Pocket Mart' app.
Facts for Prelims
- BodyKudumbashree: A community-based poverty eradication project and women's empowerment mission in Kerala.
- FactLast year's turnover for Kudumbashree fairs was ₹50.8 crore.
- FactThe initiative targets over 2,000 fairs across Kerala to support 50,000 women entrepreneurs.
For Mains
Q. Discuss how community-based self-help groups like Kudumbashree contribute to women's economic empowerment and the promotion of local handicrafts in India.
Dimensions to cover in your answer
- economic empowerment of women
- promotion of local MSMEs
- digital integration via apps
- poverty alleviation
Keywords: Women Empowerment · Self-Help Groups · MSMEs · Local Economy · Livelihood Generation
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